Hyundai India Presents The First Kids Motor Show

It is the first time that an initiative of Brilliant Kids Motor Show has been held to invite children across the country to draw their dream cars with a view to motivating the spirit of design and innovation of young minds. The campaign lasts 6 months, from July 2018 to December 2018 and received considerable responses from children all over the country. From more than 5000 entries, Hyundai chose 50 entries based on some criteria such as their design, practicality and innovation. After that, the external jury selected 16 entries and finally, 8 best designers were chosen as winners after the training session. Based on the idea of sustainable development, clean energy, positive effects on the environment, the best winning eight design concepts range from a vehicle which can clean the oceans to an EV which is powered by wind and solar energy, etc.

Only 8 winners were chosen based on their works' design concept, practicality and innovation

Commenting on the event, Mr. S J Ha, Director - Sales and Marketing, HMIL stated,

“We are very proud to launch India’s first and most Unique Brilliant Kids Motor Show. Being India’s Most Loved & Trusted brand, Hyundai strongly believes in inspiring the next generation of Innovators, Pioneers and Creators of India. We are overwhelmed by the level of innovation and curiosity shown by the children in designing their dream car. We are confident that these ‘Young Innovators’ will revolutionize the elements of design and technology in mobility that India needs at this age and time.”

Hyundai is holding the leading position in the Shared, Connected and Zero Emission Mobility-based technology. These innovations at a young age can help Hyundai achieve the target of becoming Lifetime Partners in Automobile and Beyond. The South Koran automaker is also taking these wonderful kids to its State of the Art Future Ready Plant in Chennai to let them enjoy the Manufacturing Excellence.

Hyundai is planning to take the 8 winners to its State of the Art Future Ready Plant in Chennai

This campaign is a marvellous opportunity not only for the Indian children to express their creativity and talents but also for Hyundai India to reinforce its prestige and position in this emerging and potential auto market. Do you think that other automakers should do the same? Share with us in the comment section below.

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