Aamir Khan is new Datsun India Brand Ambassador

by IndianAuto Team | 08/10/2018
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Datsun India and Aemir Khan have recently signed a contract, in which, Aamir Khan will be the new brand ambassador of Datsun with a new brand campaign - Experience Change.

Datsun India has recently launched a new campaign named ‘Experience Change’. With this new campaign, Datsun India has signed a contract with Aamir Khan, the Bollywood’s Mr Perfectionist as brand ambassador. The campaign will target the young, optimistic, energetic and ambitious new gen consumer. The first campaign featuring the actor focuses on driving change with Datsun cars.

Aamir Khan on Datsun website

The new campaign of Datsun which is Experience Change has recently has had the presence of Aamir Khan

Aamir Khan said, 

“I am thrilled to be associated with an iconic brand that stands for quality and innovation. I look forward to being a part of the Datsun family and its fascinating growth journey in India.”

Thomas Kuehl, President, Nissan India Operations, said,

“We are delighted to have Aamir Khan join our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him on board and be the face of our new campaign.”

This multimedia campaign will be available on this festive season including

  • Digital

  • Print 

  • Radio 

  • Television 

  • OOH 

  • Dealerships  

  • City activations 

Along with the activities, the two models which are Datsun Go and Redi-Go will also feature in this campaign. Through “Experience Change”, the Japanese automaker wants to showcase the new engineering and modern design aesthetics in these new car models. 

Datsun Redi-Go, Datsun Go and Datsun Go+ on Datsun website

The two new models include Redi-Go and Datsun Go will also feature in this campaign

In terms of the exterior, the front grille design is updated with the new one. The front and rear numbers are also getting updates with the LED DRL fashion lamps. The 14-inch diamond-cut alloy wheels are said to complete the look.

Regard of the interior, the two models are now available with new dashboard design and a sporty instrument cluster along with trip computer MFD (Multi-Function display). Another noticeable change is the new 7-inch touchscreen infotainment system which replete with  

  • Android Auto

  • Apple Car-play

  • Google Map navigation

  • App support & voice recognition technology

Dtsun Go blue color side look on road

The front grille design is now refreshed with the new design 

As for the safety kit, both cars are updated with more safety features as standard fitment for all variants including

  • The dual front Airbag system

  • ABS (Antilock braking system) 

  • EBD (Electronic brake-force distribution) 

  • BA (Brake Assist)

  • Rear Parking assist sensors

  • Driver seat-belt reminder

  • Follow-me-home escort lighting system 

Aamir Khan and Datsun car

Experience Change is a 360-degree multi-media campaign which will take place this festive season

Datsun Go and Go+ offer 2 colours which are 

  • Amber Orange

  • Sunstone brown

Visit our site for more news about cars and the auto industry

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