Popping out car through your smartphone is now virtually possible, as Audi introduces AR-based digital showroom.
Audi’s tagline “Vorsprung Durch Technik” stands for innovation through technology. And, that is definitely something the carmaker truly offers. The German carmaker has introduced the most-innovative way ever to let the prospective customers experience Audi cars if they can’t go to the showrooms. Audi has used the AR technology to give a first-hand experience of its product range. The carmaker is now offering an AR-based 360-degree product visualizer that lets the user feel the car just like it's right in front of him it isn’t actually there. This sounds weird, but it is true and also a lot of fun. Our team has also made a video to thoroughly describe how to use the AR-based product visualizer.
The AR technology lets the customers take a tour of their preferred Audi model right from their house. Once they are sure they need to visit the showroom to test drive the car and go on with the buying process, Audi arranges a pick up and drop service. The AR function also allows the user to simulate airbag deployment and massage function, though, of course, one cannot feel the massage. However, one must note that while using the AR function, the hand-held devices run at their peak and heat up to a good extent over prolonged usage.
The AR-based virtual showroom can be accessed via the brand's official website.
The carmaker has also inaugurated a dealership facility in Sector 29, Gurugram. Audi likes to call it as AR (Augmented Reality) and VR (Virtual Reality) studio. The new dealership has over 10,500 sq ft of showroom area and over 48,000 sq ft of workshop area. As of now, Audi’s lineup comprises 3 products – A6, A8L, and Q8. The brand has discontinued other models for now as they fail to comply with new emission norms. However, Audi will be gradually expanding its product portfolio to the same expanse as it was before the introduction of BS-6 emission regulations. The German carmaker will be also launching its all-electric SUV – e-tron, by the end of this year. It is currently on display at the brand’s newest dealership facility in Gurugram.