Hyundai India Initiates “Lamp On Challenge” To Raise Awareness

by Vivaan Khatri | 24/07/2020
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Hyundai India organizes a new program called Lamp On Challenge to raise awareness of safe driving across its social media handles.

In order to raise awareness for car drivers, Hyundai Motor India Ltd, the local subsidiary of the South Korean carmaker giant, has organized a special initiative called the “Lamp On Challenge”. The aim of this unique program is to educate customers about the crucial usage of using brake light. The new challenge was initiated across Hyundai’s social media handles.

hyundai lamp on challenge

“Lamp On Challenge” is introduced as a way to increase the customer's awareness about the importance of brake lamps

To participate in this challenge, the contestants will have to do the following steps. First, you will have to take a picture of the Hyundai’s rear end with brake lamps on while showing the finger heart to cover the number plate. By posting this picture to their social media accounts and tagging @HyundaiIndia as well as two other friends, you have signed up for partaking this challenge. Don't forget to include the #Hyundai and #LamOn_India hashtag. Special prizes will be given to 100 lucky entries that meet all the above requirements. The challenge will run from July 16 to July 31. All above-18-year-old Indian citizens residing in India can enter the competition.

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Currently, Hyundai also launched several new initiatives for its customers. Given the current global health issues, Hyundai 360 Digital & Contact-less Service across all of its service facilities. This new service program provides online service booking via Hyundai Care App, vehicle status updates on Whatsapp, and Pick-and-drop service as well as other contactless service experiences. These new services are expected to clear the customer’s reluctance toward using car service during the time of pandemic breakout. Hyundai’s thoughtful initiatives strength its position as the leading service provider in the market. The South Korean market has attained the first rank in JD Power’s Customer Service Index for three consecutive years.

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Hyundai has introduced several initiatives to provide better experience for customers  

Recently, Hyundai has launched the new Hyundai Creta with comprehensive updates from inside out. 2020 Hyundai Creta has quickly grasped 45,000 bookings since its launch in March. The new updates also helped the Creta to regain the segment-leading position from the Kia Seltos. Shortly after the big launch of the Hyundai Creta, the facelift Tucson is also introduced.

Along with the launch of the new Hyundai Creta, the carmaker also introduces a new intelligent manual gearbox (iMT) for the SUV Hyundai Venue. This gearbox is offered on the top-spec Sport variant. It is exclusively mated to the 1.0-litre TGDI turbocharged petrol engine.

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