Mahindra Trademarks XUV900 Name For Its Flagship SUV

Mahindra and Mahindra have filed trademark applications for 4 titles, namely the XUV900, XUV700, XUV400 and XUV100 in India. It looks like these titles are for future products from the automaker, or it can also be an attempt to cover all their bases. Just recently, Mahindra revealed that their new 7-seat SUV will be called the XUV700, and will be positioned above the existing XUV500. However, the XUV900 trademark application reveals that there will be another SUV that will be positioned above the XUV700 in the lineup.

This new model could be based on the XUV Aero Concept which was an SUV-coupe and was showcased at the Indian AutoExpo in 2016 but will be underpinned by the new Mahindra XUV700’s platform. There is also the possibility that the XUV900 could be a name for the automaker’s new flagship SUV that will replace the Alturas G4

The next trademark is the XUV400 that is going to be the name for the 7-seat variant of the current Mahindra XUV300. Reports about an XUV300 with a third row first emerged around 2 years ago, with a global unveil slated for 2022. Upon launch, the XUV400 will compete with the likes of the Kia Seltos and the Hyundai Creta.

Earlier this month, MD and CEO of Mahindra, Anish Shah announced that the brand will not be making mini SUVs, hatchbacks and sedans, so the XUV100 title amongst the others in the list is a surprise. The title may have been trademarked for the proposed rebadged Ford compact SUV, but since that JV has come to an end, the XUV100 nameplate might not come to use anytime soon.

Lastly, Mahindra has also trademarked a new ‘X’ logo for their SUVs, which means that the TUV and KUV nameplates will be discontinued. The next-generation TUV300 is most likely to be named the Bolero Neo upon launch.