The Indian largest automaker has announced that more than 38 lakh units of the Alto have been sold in India since its launch in the country.
Besides the achievement of the 38 lakh unit sales number, The Maruti Alto has almost consistently been the best-selling hatchback in the Indian auto market over a period of 15 months. Moreover, the vehicle is also the most popular hatchback among the first-time auto buyers in India with 54% of the Alto buyers being the first owners, which is really noteworthy, since nowadays, the second-hand car market in India has developed at a very rapid pace, and is on the way to becoming even larger than the new one.
The Maruti Alto has crossed the milestone of 38 lakh unit sales number.
The entry-level hatchback’s enormous popularity can be explained by various factors including the compact design, easy maintenance, good handling and ride quality, highly aggressive base price of Rs 2.9 lakh (ex-showroom), low maintenance cost and impressive fuel efficiency of 22.05 kmpl.
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Since its launch in the Indian auto market in 2000, the Maruti Alto has received multiple updates and facelifts. It is also one of the first Maruti vehicles to comply with the BS-VI emission standards before these norms take effect on April 1, 2020. The hatchback is also available in a CNG variant as well.
The Maruti Alto is one of the first Maruti vehicles to conform to the BS-VI emission norms.
Commenting on the great performance of the Maruti Alto, Mr. Shashank Srivastava, Executive Director of Marketing & Sales Department in Maruti Suzuki India, stated-
“At Maruti Suzuki, we are committed to listen to our customers and bring innovations in products to meet their evolving demands. Nearly 54% of Alto customers are first-time car buyers. Alto has been the preferred choice for entry car buyers due to several factors like its compact design, easy manoeuvrability, high fuel efficiency, updated safety features etc., while maintaining the affordability.”
The Maruti Alto competes against the Datsun Redi Go and the Renault Kwid in the Indian auto market. The new entry-level Maruti S-Presso has also recently been launched as another affordable offering for the Indian auto customers.