Skoda Auto India Reports 234% Growth in July 2021 Domestic Sales

Skoda Auto India has announced that it has recorded a magnificent growth of 234% in July 2021 domestic sales when compared to the corresponding period last year. The Czech carmaker has sold 3,080 units last month whereas, in July 2020, the company had reported a sale of 922 cars only.

Sales in June 2021 stood at 734 units, which account for a 320% increase in July 2021 sales over June 2021. As per the company’s strategy, the surge in sales is fuelled by the launch of KUSHAQ, which will be one of the important growth drivers of the brand going forward.

2021 marks an important year for Skoda Auto in India, with the rollout of the ‘India 2.0’ strategy, which began with the launch of the Skoda Kushaq. Customer deliveries of the 1.0L model began in mid-July. The increased customer engagement is also leading to a rise in volumes across the complete range including the Superb, Octavia and Rapid.

Speaking in this regard, Mr. Zac Hollis, Brand Director – Skoda Auto India, said:

The Kushaq was launched with the vision of substantially growing our volumes in India, and it is very encouraging to see our plan taking shape. Despite a challenging environment, we have managed to have a really successful launch, which is in line with our strategic focus and volume expectations. Moreover, the new launch has enabled us to build a strong momentum across the value chain. We are seeing a surge in dealership footfalls and customer enquiries. There is also a multi-fold increase in the requests for new dealerships from the dealer fraternity across India. We are pursuing an aggressive strategy of taking the Skoda brand to new and emerging markets across the country, with partners that share our vision of excellence and customer-centricity.