Skoda Slavia Unveiled - 2nd Model in Skoda's India 2.0 Project
by IndianAuto Team |
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Following the successful launch of the midsize SUV the Kushaq, the brand-new sedan is the Czech carmaker’s second India-specific model.
The introduction of the Slavia marks the start of Skoda's next stage in the India 2.0 project. Following the successful launch of the midsize SUV the Kushaq, the brand-new sedan is the Czech carmaker’s second India-specific model.
Slavia's manufacturing process has a localization level of up to 95%. As the sedan is based on the MQB-A0-IN platform – an MQB variant specially adapted by Skoda for India – it offers a comprehensive range of safety features and advanced infotainment systems. The power output of the TSI engines available for the Slavia is 115 PS and 150 PS respectively, and just like other Skodas, this model is characterised by an emotive design. Its name is both a tribute to the carmaker’s beginnings and a symbol of a new era in the Indian market.
Zac Hollis, Brand Director, Skoda Auto India, said, "With the launch of Kushaq we have witnessed unprecedented growth for Skoda Auto India. While Kushaq saw us conquer new territory with a mid-size SUV that represents the aspirations of modern India, Slavia, gets us back
to our roots, as the brand that brought the original premium sedan to India. Despite the headwinds faced by the industry, we have continued with our product campaigns, expanded our network reach to more than 100 cities, augmented the brand awareness, delivered on our promise of customer-centricity, professionalized the dealer network, introduced value-added services and set new benchmarks in the after-sales business. Slavia is gorgeous inside out, and will be our second volume driver along with Kushaq, as we continue to substantially grow our volumes in India."
The India 2.0 campaign is headed by Skoda Auto which oversees all activities of the Volkswagen Group in India, and the campaign is backed by investments of one billion euros to strengthen the long-term presence of Skoda and Volkswagen on the Indian subcontinent. The aim
is to reach a combined market share of 5% by 2025.