Suzuki has confirmed the discontinuation of the Baleno and Celerio in the United Kingdom by the end of this month.
Suzuki is planning for a major transition in one of the world’s leading automobile markets, the UK. As a part of its revamp scheme, the Japanese carmaker will remove the Celerio and Baleno from its current line-up by the beginning of September 2019. At the moment, even though these models are still on display at Suzuki UK’s official website, the provision to buy a new Celerio and Baleno will be no longer available on sale by the end of this month.
Suzuki discontinues the Celerio and Baleno due to their poor sales
There is a shift in focus within the Suzuki UK. The Japanese car brand will concentrate on its best-selling models, viz. Vitara, S-Cross, Ignis, Swift, and cut down on the less popular models like Celerio and Baleno. Introduced in the UK market back in 2015 and 2016 respectively, both the models couldn't find many buyers.
Last year, in the UK, the Celerio registered an annual sales number of 21,000 units while the Baleno’s year-end sales figure stood at 15,000 units. The UK-spec Baleno is manufactured in India at Suzuki’s Gujarat-based plant.
Both of the Celerio and Baleno on sale in the UK are produced in India
In contrary to the sales performance in the United Kingdom, the Celerio and Baleno sell very well in the Indian market, especially if you consider the popularity of the Baleno. Maruti Baleno even tops among the best-selling cars of the whole market here. Even though the B2-hatchback is currently suffering a fall in sales, it still outsells all its rivals. Last month alone, Maruti Suzuki sold 10,482 units of the Baleno. At its peak, the monthly sales of the Baleno even surpassed 20k sales mark on a regular basis. Last year, the average sales volume stood at 18,000 units per month. On the other hand, Maruti Celerio is not as popular as the Baleno. The sales of the Celerio have taken a dive, dropping from 7,000 units last year to around 5,000 units sold per month this year.
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