Toyota’s best-selling models in the India market are the Toyota Fortuner and the Toyota Innova Crysta. The Japanese carmaker definitely knows the secret formula to make a reliable and competent vehicle. On the other hand, Maruti is the largest manufacturer in India and they hold the keys to the resources for mass-scale manufacturing and a large network of dealerships, which would round off Toyota’s capability, not to mention that the Ertiga is among the best-seller in the MPV market. With the recent generation, the Ertiga gets a modern design along with a 1.5-litre SHVS-equipped petrol engine. So, there are good reasons for us to have high hope from the Toyota-rebadged Ertiga.
Toyota's Ertiga will follow the Toyota Granza to be the next rebadged model on Toyota's range
Quite obviously, the rebadged version of the Maruti Ertiga will be slotted under the Innova Crysta MPV, which means it will be priced from around Rs 8 lakh to 14 lakh. To make a case for itself, the rebadged Eritga might be available only in high-spec variants and with a standard three-year warranty. Currently, the Ertiga gets two engine options, a 1.5-litre SHVS petrol engine and a 1.3-litre diesel engine. It is possible that the petrol engine will be carried forward while there are fewer chances for the 1.3-litre diesel engine to be made available in the Toyota-badged model.
As a part of the partnership, Toyota and Suzuki will utilize each other's strengths. For example, from Toyota’s part, the company could provide support to Maruti Suzuki with the hybridization and electrification of its vehicles. While Toyota could avail themselves with Maruti’s strength of resources, facility and popularity. The alliance is not limited to the Indian market but will take place worldwide. The first fruit of the partnership will be the Toyota Glanza (rebadged Maruti Baleno), which will go on sale in June this year.