Do you want to know the brief history of Jaguar Land Rover? Check out this article right now!
Jaguar is a British automaker which is responsible for making the Jaguar and Land Rover models. The company’s headquarter is located in Coventry, a place two hours north of London. Jaguar has three manufacturing plants and two design centres in the UK which build both Land Rover and Jaguar models and parts. In Halewood, the company also has another location making the models and parts, but it specializes in Land Rover models.
Additionally, Jaguar was bought by Tata Motors in 2008, and the company has been making luxury cars and sports cars since then. However, in the history of Jaguar, the company made more than just luxury cars, and many other companies recognized it as an appealing company in the auto industry. Let’s take a quick look at the history of Jaguar.
Before turning into a company that specializes in luxury SUVs, sports cars and sedans, in 1922, Jaguar started as just a private company located in Blackpool, England. At that time, the company was named Swallow Sidecar Company, but the name hadn’t lasted for so long as the company founders renamed it S. S. Cars Limited. In 1935, the first Jaguar, the SS Jaguar 100, was produced. To promote the name Jaguar, the company leaders once again changed its name to Jaguar Cars Limited. They became well-known after a few years as they won the 1951 and 1953 Le Mans 24-Hour Race. Remarkably, they hit the sports car market quite well with models such as the Jaguar E-TYPE and the Jaguar XK120, which elevated their reputation.
However, in 1966, it became a part of the British Motor Corporation and changed the name to British Motor Holdings. Once again in 1968, the company decided to join Letland Motors because of financial difficulties and became British Leyland, which was nationalized in 1975. In 1989, after several years of switching from here to there, Jaguar again became private thanks to Margaret Thatcher. Until 1999-2000, the company together with Lincoln, Land Rover, Aston Martin, and Volvo became parts of the Premier Automotive Group of Ford. Not so long after that, in 2008, Ford sold both Jaguar and Land Rover to Tata Motors. And until 2013, Tata Motors merged them into a company named Jaguar Land Rover Limited.
Since Jaguar Land Rover became a part of Tata Group, the company remains in the U.K and takes the responsibility of luxury cars segments. Since 2017, Jaguar Land Rover has made good progress in selling different Jaguar car ranges including XJ, XF, XE, XK, F-Pace, E-Pace, iPace, and the F-Type. However, due to the massive impact of COVID-19, the company has also faced certain critical problems, especially financial issues, which can slow down its growth and even worse.
All in all, every company must go through the ups and downs, and the history of Jaguar is one of the convincing proofs. However, we can see that the company has been doing well under the leadership of Tata Motors, one of the biggest Indian automakers. The future may uphold chances that can help Jaguar Land Rover Limited grow more and overcome whatever its obstacles. Thanks for reading our article. Check out other helpful and informative writings on our website.