A looking back in 2018 with the most important launch of the high-performance SUV segment is the Lamborghini Urus. Here’s all you need to know about the world’s fastest super SUV.
12 months after the Urus’s first debut in the Indian market, what makes it a dream car for every auto lovers sits on the brilliant driving experience gained from controlling the superfast sport car. Marking the first step into the world of Sports SUVs, the Lamborghini Urus has made a great triumph with spectacular demands after launched. As a supercar for soul along with typical functionality for an SUV, the Lamborghini Urus is a groundbreaking vehicle with impressive styling profile and outstanding performance.
The first-ever luxury SUV of the Lamborghini marque was introduced in India on January 11, 2018
The fascinating design story
It is really hard to see anything else if your eyes have absorbed the visual dimensions of the Lamborghini Urus from every possible direction. The supercar-inspired luxurious SUV appears in masculine and bulky proportions identical as a Lamborghini model.
The Super sport utility vehicle comes masterfully with masculine attractive lines on the exterior
The Urus has been developed on the MLB platform that shares its underpinnings as the legendary Bentley Bentayga, Porsche Cayenne and the Audi Q7. Taking the design inspiration from the LM002 heritage, the cutting-edge, streamlined exterior design of the celebrated SUV delivers multiple souls: pure, sporty and elegant, all harmonize in the high-class vehicle. The “Y” and the hexagon features, the unique front bonnet with centre peak and the rear door’s cross lines are the signature elements to recognize a Lamborghini vehicle. It is not an exacerbation to say that the success factor of the globe’s first Super Sport Utility Vehicle stands on the robust-looking imposing design of the model.
Driving dynamics with off-roading performance
Words cannot describe the unrivalled performance of the Urus when it plies on every road. Equipped with state-of-the-art dynamics technology, the all-new Urus ensures the top-notch incomparable behaviours in different terrains and driving situations.
The heart of the Lamborghini Urus is a 4.0-litre V8 Bi-Turbo engine that proves the best-in-class reputation of the Italian craftsmanship. It can churn out 650 PS of power at 6000 rpm and 850 Nm of peak torque at 2250-4500 rpm and sends its power output to all four wheels through an 8-step torque converter automatic. The super SUV claims to accelerate from zero to 100 kmph in only 3.6 seconds, from 0-200 kmph in 12.8 seconds at the maximum speed of 305 kmph that helps the car defeat the Bentley Bentayga to become the world’s fastest SUV.
It is recognized as the fastest super SUV in the world
This 8-gear automatic transmission combined with the 4-wheel drive system enables the Urus to perform excellently in every driving conditions, from both urban cities to racetrack or gravel country roads to the desert.
The secret of the Urus driving dynamics that makes Urus a perfect Lamborghini vehicle is the ANIMA Selector. It is the key command for the driver to choose from on-and-off-roading modes. The on-road modes include three options: STRADA (easy, comfortable and safe driving), SPORT (agile and responsive driving fun) and the CORSA (precise and maximum performance). Meanwhile, three off-road modes will enhance the driving experience to a whole new level. They are NEVE for easy and safe driving on slippery roads, TERRA makes the off-roading situation comfortable and effortless and SABBIA is for sandy surfaces. There is also an EGO mode allows the driver to decide the vehicle’s dynamics.
Watch The Lamborghini Urus- Performance:
Lamborghini Urus- Terra Mode
All-Lamborghini interior concept
Still inspired by fighter jets, the all-new Urus comes with the latest technologies to level up the driving convenience and versatility and fulfil the customer’s satisfaction. Maximum comfort is ensured with luxurious and sporty details and fitments that a fastidious driver can expect. The SSUV gets three TFT screens in which one is for instrument and gauges while the two screens are used for infotainment and HVAC controls. The infotainment system is available with Android Auto and Apple CarPlay compatibility and wireless charging pad.
The all-new Urus offers the sense of usability combined with the versatility
The Lamborghini Urus is the first company’s model coming with advanced driver assistance system packages for a comprehensive superior safety quality such as
Adaptive cruise control
Automatic emergency braking
A top-view parking camera
The Italian carmaker has revealed that the expected volumes of the Urus will breach 7000 units a year which is a part of the Lamborghini’s strategy to live up the sales figures of the company. The automotive company expects that the Urus will account for half of its sales by 2019. In reality, the sales numbers of Lamborghini in the last few years was far left behind its fierce rival- Ferrari with the average annual sales of 8,400 cars.
Impressive price for the world’s fastest super SUV
The Lamborghini Urus is positioned at Rs 3.5 Crore in India (Ex-showroom)
The first-ever super SUV of Lamborghini has been priced at around $200,000 in the US and Rs 3.5 Crore in the Indian market. It is not a cheap price but some Indian modern buyers are willing to spend a fortune to own the fastest super SUV in the world. With the stunning performance, attractive profile and the innovative functions, the Lamborghini Urus has recorded a huge demand globally, hence the Indian buyers have to wait for 9 months to get the performance SUV on their hands.