CEAT Tyres Revamps CEAT Shoppes to Enhance Customer Service Experience
by IndianAuto Team |
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CEAT plans to overhaul all its existing showrooms and launch additional 50 stores in the current financial year.
CEAT Tyres has started revamping its CEAT Shoppe network to enhance customer experience. The new architecture of the facilities is in line with the brand’s purpose of making mobility safer and smarter every day. CEAT Tyres will be revamping its retail channel nationwide, which will start with 10 new design stores in metro cities and key markets in the coming months.
CEAT plans to overhaul all its existing showrooms and launch additional 50 stores in the current financial year. It is also targeting 500 exclusive stores by 2023, making it one of the largest tyre dealership networks in India. CEAT Shoppes are exclusive branded outlets where customers have access to the genuine products and best-in-class services offered by CEAT.
A first for the industry, the revamped CEAT Shoppes will have a state-of-the-art, premium and futurist retail design to enhance customer experience. It will use a combination of industrial colours and materials like shades of grey, perforated metal, aluminium profiles, metal partitions etc, which symbolises the strong, sturdy, safe and reliable products that CEAT makes. Special, warm lighting fixtures will bring depth to the store and the experience.
The fresh and modern design will encompass digital elements for an interactive and engaging experience. The display has been completely re-imagined in the way the customer interacts with tyres. CEAT Shoppes will also be empowered as service centres, where all customer requirements like warranty registration, 'on-spot claim settlement, customer feedback mechanism (NPS)and service reminders will be taken care of.
The new design of the CEAT Shoppe aims to be inspiring and aspirational, thus elevating the customer experience by bringing newness to products, concepts and displays, that evolve over time.