New-gen Maruti Celerio, Alto In Pipeline, Launch Next Year

Maruti Suzuki has marked the beginning of 2020 with the launch of Vitara Brezza Facelift. The manufacturer also announced its plan of launching two new products in the Indian market. The new products are going to be the replacement for the Celerio and Alto hatchback. The cars are growing old and surely needs to be revamped to take on the fight against the tough competition from the Hyundai. The first product out of the two is expected to be launched around Diwali 2020 and will replace the much-successful Celerio. The other product will be launched sometime late in 2021 and will replace the volume generator for the brand – Alto.

Also Read: 2020 Maruti Vitara Brezza Gets More Features Than Before.

To keep the momentum alive, Maruti will introduce new cars in A-segment.

Kenichi Ayukawa, MD & CEO, Maruti Suzuki revealed at an official event, that the company is working on an 800cc car and another small car. He further added that there are certain challenges associated while developing a small car as the price of the car has to be kept low. He also added, with the upcoming BS-6 emission norms have also increased the overall prices of the car by at least 10%. According to Mr. Ayukawa, the Indian market has retained the demand for micro-hatchback offerings like the Alto and Celerio.

To keep the momentum alive, Maruti will introduce new cars in A-segment. Maruti is developing a 1.0L compact car that has been codenamed as YNC and an even smaller 800cc car, which is codenamed as Y0M. If rumours are to be believed, the YNC will replace the Celerio and the Y0M will replace the ageing Alto 800.

Also Read - 2020 Maruti Brezza Petrol Variant Details.

The small-car segment is shrinking at a rapid pace.

It is interesting to see Maruti still considering this segment, whereas other manufacturers like Tata and Hyundai have shifted their focus to higher B-segment cars and premium hatchback segments. But going by the latest information available, the small-car segment is shrinking at a rapid pace. The small-car segment currently accounts for around 8% of the total sales volumes recorded in 2020, however, this segment used to account for around 25% of the total sales a decade ago in the year 2010.