Tata JTP Discontinued Due To Low Demand

Back in 2018, Tata Motors launched the JTP (Jayhem Tata Performance) variants of Tiago and Tigor in the Indian market. The new models were introduced through a performance sub-brand, which was a 50:50 JV between Tata and Coimbatore-based Jayem Automotives. However, the automaker has now bought a 50 per cent stake in the JT Special Vehicles Pvt Ltd and has officially discontinued the JTP range of vehicles due to low demand. Tata used to sell Tiago JTP and Tigor JTP, which featured more powerful petrol engines, sportier suspension setup and some visual updates to make the cars more performance-oriented.

Both the  models are  powered by a 1.2-litre turbo petrol engine

Both the cars got quite popular among the enthusiast but were never able to attract the masses due to which Tata Motors has decided to discontinue the JTP models. In a recent press statement, the carmaker confirmed that they’ve purchased the a 50 per cent stake in JTSV, thereby making it a fully-owned Tata subsidiary. 

The carmaker said that” In light of this ongoing scenario, both Tata Motors and Jayem Automotives found it prudent to discontinue this venture.”

The India automobile market has been suffering from a severe sales slump since late last year, and things got even more challenging due to important regulatory changes implemented by the Indian government. Afterwards, due to the pandemic, demand worsened. Hence, Tata Motors has now decided to stop retailing JTP models. The automaker said that due to the above scenarios, the demand for high-performance niche segment got largely affected.

The carmaker will continue to offer support and services to the exisiting JTP models

Tata Motors will continue to offer support and services to the existing JTP cars. Both the JTP models are powered by a 1.2.-litre turbocharged gasoline engine that produces 114bhp of peak power. The cars were also fitted with wider tyres along with a few sporty visual bit outside and inside. Moreover, due to low demand, the carmaker decided not to upgrade the JTP cars as per the new BS6 emission norms. Reports suggest that, earlier, Tata Motors was also working on the JTP version of Nexon, nevertheless, it could not see the light.