Hyundai has recently launched a special edition, the crossover model Kona Iron Man, which is inspired by the Marvel Comics superhero.
Hyundai Kona SUV has got a special Iron Man superhero treatment as the Korean carmaker unveiled the Hyundai Kona Iron Man-inspired edition at the ongoing San Diego Comic-Con 2018 festival held in the USA from 19th to 22nd of July. The SUV took the centre stage which draws a special attention at the Marvel booth as it gets new design features both on exteriors and inside that closely resemble Tony Stark's Iron Man suit. This is the second time Hyundai and Marvel have come together to market each other's popular products. Earlier in the Marvel Studios’ movie Ant-Man and The Wasp, the all-new 2019 Veloster Turbo made its global debut.
"Hyundai's ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base," said Vice President Minsoo Kim, head of Marketing Division, Hyundai Motor Company. "Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe."
This special edition of Hyundai Kona will have a limited global production run. Hyundai will begin the production of Kona SUV which will be sold in limited numbers worldwide in December 2018.
Regard of the outside, the two-tone colour exterior is an exclusive Iron Man red with matte grey. The ‘Stark Industries’ theme graphics and badging are featured around the crossover. In particular, the bonnet is outstanding with a red-detailed plastic vent, while a full-width Iron Man badge adorns the roof.
The two-tone colour exterior is an exclusive Iron Man red with matte grey
This limited edition SUV of Hyundai features a unique front-lighting signature, including a daytime running light form which has been tweaked to mimic the glowing eyes of the metal mask and eye shape from the Iron Man suit.
The daytime running light form which has been tweaked to mimic the glowing eyes of the Iron man's metal mask
The other exterior highlights are the 18-inch alloy wheels with Iron Man mask centre caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille.
The 18-inch alloy wheels with Iron Man mask centre caps
Inside, the Hyundai Kona Iron Man edition is based on the limited-spec from the US market, albeit with additional red accents, a fancy instrument panel alongside a unique Iron Man gearshift lever knob and a special head’s up display. The signature of Tony Stark has also been added to the dashboard, while its seat fabric and gear knob feature a custom design.
In the Indian market, the Korean brand is gearing up to launch the all-electric version of the Kona, the Kona EV, to the country by mid-2019. Revealed at the 2018 Geneva motor show, it is the second electric model of Hyundai’s international line-up. The version that will be introduced in India is expected to be the one with a 39.2kWh battery pack. It has been claimed to deliver 134hp and 395Nm of torque and reach a range of 300km on a single charge. Hyundai is planning to locally assemble the model to keep prices competitive.