PSA Group has announced to enter the Indian market. The very first vehicle is likely to be the Citroen Aircross C5 SUV which will take on the likes of Jeep Compass.
One of the world’s largest automotive manufacturers, PSA Group has currently announced its arrival in India. The French carmaker has been working on introducing its Citroean brand in 2021 in the country with the Citroen Aircross C5. This is under the Push to Pass strategic plan for the period 2019-2021 of the group.
Citroen will enter the Indian market as a plan of PSA group
Back to 2017, the automaker has floated the idea of entering the Indian market when announcing the partnership with the CK Birla Group. To start off, the French manufacturer has produced the engines and transmissions in its plan in Hosur, Tamil Nadu. As per report, the official launch of engines and transmissions production will take place ahead of the very first vehicle arrival in the market.
The group has announced the partnership with the CK Birla Group earlier
Speaking about the plan, Emmanuel Delay, Executive Vice President, head of India-Pacific Region has stated,
“This project means to be fully integrated in India with a comprehensive eco-system including local production of vehicles and powertrains, distribution of vehicles and services as well as procurements for the whole Group. Today’s milestone represents a significant step to meet customers’ expectation in India soon.”
Adding to this, C.K. Birla, Chairman CK Birla Group of Companies also reported to the media,
“Announcement of Citroën brand for our Vehicle JV in India, soon after the inauguration of the Powertrain JV greenfield facility at Hosur in late 2018, is a major milestone for the long term partnership of PSA Groupe & CK Birla Group. It is truly an exciting brand for the Indian consumers seeking international eco-friendly products designed for & made in India with unique styling & comfort.”
Notably, Citroen SUVs have been already caught testing in Indian roads. Following the DS7 SUV testing spied shots, Citroen Aircross C5 was also spotted in India road.
Citroen SUVs have been already caught testing in India
It might indicate that Citroen is being in the process of testing its future engine and transmission for the India-bound cars. As in the international market, the Citroen Aircross C5 is priced similarly to the Hyundai Tucson.
Due to the growing popularity of the SUV segment in India, the Aircross C5 is expected to come to the country with many India-specific updates.
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