Maruti Ciaz Sales Drop By 72.5 Per cent in September 2019

In September 2019, Maruti Suzuki has reported a massive sales slump of 24.4 per cent on the year-on-year basis. Last month, the country’s largest-selling automaker sold merely 122,640 units as against 162,290 units registered in September 2018. In fact, Maruti Suzuki’s poor sales run has carried on with the company for eight consecutive months.

Maruti Suzuki is undergoing the toughest phase as it reported a massive decrease in terms of sales in recent months.

While most of Maruti Suzuki cars get the sales slowdown limited to 20 – 30 per cent, the car that suffered the most was the Maruti Ciaz. In September 2019, the executive sedan witnessed just 1,715 units sold in the country, reflecting a massive drop of 72.5 per cent as against 6,246 units sold in the same month of 2018.

Also Read - Maruti-Suzuki Sales Drop 24% But Believes to Have Sold Over 50,000 Units In The Last Two Days of September

The C-segment sedan in India has been experiencing a huge decline in its popularity stakes in recent days due to the increasing buyers’ affinity towards the mid-size SUVs segment. That apparently takes a heavy toll on the sales of the Maruti Ciaz.

The Maruti Ciaz suffered the most from the sales slowdown as it registered only 1,715 units in September this year.

Whereas the carmaker’s compact segment, which includes the new-gen WagonR, Ignis, Celerio, Baleno, Swift and Dzire, was also affected. It registered a considerable sales dip of 22.7 per cent with 57,179 units sold last month, as against 74,011 takers on the year-ago period. The company’s mini segment including the Maruti Alto twins, the newly-launched S-Presso among others also reported a sharp decrease by 42.6 per cent after the company retailed 20,085 units in September 2019 as compared to 34,971 units sold in September last year.

Maruti Suzuki has commenced a price cut of Rs 5,000 on all its vehicles to revive the sales momentum in the country. 

Aside from the domestic car sales, Maruti Suzuki also faced up to a big fall of 17.8 per cent in terms of export sales. Specifically, the company sold 7,188 vehicles in September of 2019 while the number was 8,740 models in the same month last year.

Also Read - Maruti Suzuki Cars Experience Price Reduction

Like Maruti Suzuki, various auto manufacturers in India have been tolerated a double-digit sales dump in the last several months. Owing to the global recession, the downturn in the world economy and unpleasant tax rates, the domestic automobile industry has been seeing the worst sales performance in over 18 years. Since it shows no signal of recovery in the coming months, the Government has recently decided to reduce the Corporate Tax by 10% while Maruti Suzuki released the price cut of Rs 5,000 across all its models.