Earlier this month, Tata Motors took a dig at poor NCAP performance of Maruti WagonR and S-Presso in order to promote Tiago
Long before the age of social media, the brand rivalry has been utilized by huge corporations. However, since the era of social media, we have seen these marketing wars more frequently and the level of ruthlessness also increase multifold, especially within the car industry. The deeply-rooted rivalry between two famous German car brands, Mercedes and BMW rivalry, for example, has been manifested fiercely across social platforms, which has been quite a show for us to watch. Recently, this unrelenting attitude has even travelled to our market. Tata Motors recently targetted two of its arch rivals, first Hyundai, and recently, Maruti Suzuki. In order to promote the Tata Tiago, the homegrown carmaker was recently seen taking a dig at the poor performance of Maruti S-Presso and WagonR in NCAP crash tests. Finally, however, Maruti Suzuki India Ltd, the largest-selling carmaker in India, has decided to silent the critics by asserting its best-selling status.
In a recent tweet, Maruti Suzuki shared an image saying “We are India’s favourite automobile brand” along with the “This claim is undisputed” label. This image refers to the latest trend across social media after the major social platforms started to label the President of the United States’ false statement about the Presidential election result. On the caption, Maruti Suzuki wrote, “And we’re dedicated to continue strengthening our place in all your hearts – our favorite family of customers.” This statement does not explicitly target any particular car brand. However, we all know that who this tweet is addressed to.
In recent years, Tata Motors has seen a rise in popularity. One of the major factors that contribute to the success of Tata Motors is its officially-approved high safety quality. All of their models, except for the Tata Harrier, were sent to the Global NCAP crash test and received high scores. On the other hand, dominant car brands like Maruti Suzuki or Hyundai got poor results at the same test. While Hyundai i10 Nios received only 2 stars, Maruti S-Presso got a shocking result of zero star rating. Tata Motors is not shy to take the chance to mock them. In case you missed it, Tata has posted an image of broken glass of coffee beans along with a line reading “We don’t break that easy.”In the related news, Tata Motors has fired its shot at the Hyundai i10 Nios’s two-star safety rating and boasting about Tata Tiago’s four-star rating.