By sharing a photo of a broken coffee cup, Tata Motors has taken a direct dig at the Maruti S-Presso’s poor safety rating while highlighting 4-star score of Tata Tiago
We’ve been seeing carmakers having a slanging match with each other on the social networks from time to time. However, this should be the most direct and interesting case of the same. We all know that Maruti Suzuki is hitting the headlines for the poor car safety rating in recent days as the S-Presso has scored zero star rating from GNCAP. And arch rival Tata Motors couldn’t let off a chance to take a dig on its biggest rival, Maruti Suzuki. On Tata’s official social media channels, Tata Motors has shared a picture of a broken cup of Espresso with a coffee bean inside.
With the caption reading “We don’t break that easy”, Tata Motors has had a direct dig at the Maruti S-Presso’s poor safety rating while not forgetting to mention its Tata Tiago’s brilliant 4-star rating from Global NCAP. Isn’t that easy to understand? Obviously, the broken cup of espresso coffee is referred to none other the Maruti S-Presso at the GNCAP safety test. Tata receives a lot of praises from their fans and customers like “You guys deserve a salute for making safe cars for Indians while Korean twins and Maruti are just churning out tin cans in India”.
One can’t deny that Tata Motors is betting big on safer cars in recent times. Since the Tata Nexon was awarded a five-star rating from Global NCAP two years back, Tata continuously achieved the same feats for their newer vehicles.
Expect for the Tata Harrier, all of the cars in Tata’s lineup have been crash-tested by the Global NCAP. The Tata Tiago and Tigor have acquired 4 stars via GNCAP while the recently-launched Tata Altroz already got a 5-star safety rating. It remains unknown why the home-grown company hasn’t crash-tested its flagship Harrier SUV yet. But it’s worth noting that the Tata Nexon, Altroz, Tiago and Tigor are built on the brand’s ALFA platform while the Harrier is underpinned by the OMEGA architecture. That means all of the ALFA platform-powered cars are scoring well in terms of safety.
When taking the Tata Tiago and Maruti S-Presso into consideration, we find out that the two are not directly rivalling each other in the same segment. In fact, the Tata Tiago is a bit pricier than the Maruti S-Presso, thereby slotting into a higher segment than the Maruti offering. However, the Tiago is still the only entry-level hatchback car in the segment to score 4 stars from the Global NCAP. It’s not the first time Tata Motors took such a jibe at its competitor. Recently, Tata has taken a dig at the new-gen Hyundai i20 that directly competes against the Tata Altroz in the premium hatch segment.