Nissan Magnite has become a runaway success as it's aggressive pricing undercuts all its segment rivals. But the sub Rs 5-lakh introductory starting price is now hiked by Rs. 50,000. Read the full report here.
Nissan is probably in its most successful period in the Indian market with the launch of its Magnite compact SUV. The brand’s strategy of pricing it much lower than all its segment rivals has worked wonders. In just over a month since its launch, the Magnite has already over 32,000 bookings and over 1.8 lakh enquiries for the compact SUV. In a recent official statement, Nissan has said it is starting a third shift expansion. More than 1,000 workers have been hired specifically at its Tamil Nadu plant to reduce waiting periods to 2-3 months at the maximum. To bring further good news for Nissan and buyers alike, the Magnite was just recently awarded 4 stars by ASEAN NCAP for crash test safety ratings. This makes the ridiculously affordable Magnite one of the safest vehicles in the segment and under Rs 10 lakh in general.
As mentioned before, the Rs 4.99 lakh starting the price for the Nissan Magnite was only introductory, and from 1st of January 2021, prices have been increased by Rs 50,000. This makes the base XE model retail at Rs 5.49 lakh while all the other variants’ prices remain the same as the CVT transmission models have a starting price of Rs 7.89 lakh. Ashwani Gupta, COO Nissan Motor Company, said: “The overwhelming positive response we have received for the all-new Nissan Magnite is a great testament to Nissan’s commitment to driving innovation in India through world-class design, product technology and manufacturing.”
The Nissan Magnite with the updated prices now ranges between Rs 5.49 lakh – Rs 9.80 lakh. It can be booked online or through a dealer. There are a total of 20 different trims and 36 combinations, and this is excluding the optional Tech Pack.
The Nissan Magnite comes with two powertrain choices, a 1.0 litre 3-cylinder naturally-aspirated petrol which makes 72 PS/96 Nm of peak power and torque figures and is mated to a 5-speed manual gearbox. The other choice is a 1.0 litre 3-pot turbo-petrol which makes figures of 99 PS/160 Nm with the 5-speed manual gearbox and 99 PS/152 Nm when paired to the CVT auto.