Renault Overtakes Tata Motors On Sales Charts – Triber Effect?

by Kshitij Rawat | 07/10/2019
Share this post:
Renault India posts a healthy growth in the Indian market, helping it climb in rank to number 6 in terms of sales volume, along with pushing Tata Motors down to 7th.

While the Indian Automotive industry is going through a slowdown, Renault India has managed to achieve a decent spurt of growth. The French manufacturer was able to post a year-on-year growth of 29.70%, selling 8,345 units against 6,434 units in the same period last year. Even on a monthly scale, the company was able to grow 46.30%, selling 5,704 units last month.

Renault has even managed to overtake Tata in terms of sales. Tata motors has shown one of the biggest sales declines in the market, registering a 56.06% year-on-year decline in sales, from 18,429 units last year to just 8,345 units. It should be noted that except Renault, all auto-manufacturers have suffered negative YoY growth as a result of the recent economic depression.

Also See: Tata Altroz Launch Date Pushed to Early 2020

The primary reason for Renault’s growth is the launch of its sub-4-meter MPV, the Triber. The 7-seater multi-purpose offering is priced between Rs. 4.95 – Rs 6.49 lakh (ex-showroom), which is tremendous value. The amount of space inside is a key criteria which helps make it a great proposition as well.

Also See: Renault HBC Sub-4-Meter SUV To Launch Next Year

On the otherhand, there are plenty of Tata products in the pipeline currently. These include the likes of upcoming Nexon facelift, Tiago facelift, brand-new Altroz, and a few electric vehicles based on the ZIPTRON technology. So, even though the company has an impressive current lineup, a lot of buyers are likely choosing to wait and purchase the newer models. Tata Motors' sales slowdown could partially be attributed to this reason as well.

Tracking icon
Would you like to receive notifications with latest news and car deals from IndianAuto?