Renault Overtakes Tata Motors On Sales Charts – Triber Effect?

by Kshitij Rawat | 07/10/2019
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Renault India posts a healthy growth in the Indian market, helping it climb in rank to number 6 in terms of sales volume, along with pushing Tata Motors down to 7th.

While the Indian Automotive industry is going through a slowdown, Renault India has managed to achieve a decent spurt of growth. The French manufacturer was able to post a year-on-year growth of 29.70%, selling 8,345 units against 6,434 units in the same period last year. Even on a monthly scale, the company was able to grow 46.30%, selling 5,704 units last month.

Renault has even managed to overtake Tata in terms of sales. Tata motors has shown one of the biggest sales declines in the market, registering a 56.06% year-on-year decline in sales, from 18,429 units last year to just 8,345 units. It should be noted that except Renault, all auto-manufacturers have suffered negative YoY growth as a result of the recent economic depression.

Also See: Tata Altroz Launch Date Pushed to Early 2020

The primary reason for Renault’s growth is the launch of its sub-4-meter MPV, the Triber. The 7-seater multi-purpose offering is priced between Rs. 4.95 – Rs 6.49 lakh (ex-showroom), which is tremendous value. The amount of space inside is a key criteria which helps make it a great proposition as well.

Also See: Renault HBC Sub-4-Meter SUV To Launch Next Year

On the otherhand, there are plenty of Tata products in the pipeline currently. These include the likes of upcoming Nexon facelift, Tiago facelift, brand-new Altroz, and a few electric vehicles based on the ZIPTRON technology. So, even though the company has an impressive current lineup, a lot of buyers are likely choosing to wait and purchase the newer models. Tata Motors' sales slowdown could partially be attributed to this reason as well.

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