Volkswagen To Introduce New Jetta Entry-Level Auto Brand In China

Volkswagen recently declared its plan to introduce a brand-new budget brand, named after one of its most successful sedans, Jetta, to the Chinese auto market. This decision has been made because a large share of the Chinese market is positioned below the company’s main segment. Therefore, Jetta brand will be launched and particularly meant for the customers with a tight budget (in which 80% are first-time customers) with a view to expanding Volkswagen’s market share in the world’s largest auto market.

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So, why Volkswagen has decided to name the new brand Jetta. As mentioned above, Jetta is one of the top-selling vehicles in China. Commenting about the name, member of the Volkswagen brand Board of Management responsible for Sales, Jürgen Stackmann, stated,

“In China, the Jetta plays an extremely valuable role for us as a Volkswagen model. It has brought mobility for the masses, just like the Beetle once did in Europe. Developed by Volkswagen and built in China, the Jetta China has placed China on four wheels. To this day, it is one of Volkswagen’s most popular models in China – a real icon. This is why we are transforming a model into a brand for the first time in the history of Volkswagen and establishing a separate model and brand family,” said Jürgen Stackmann, Member of the Volkswagen brand Board of Management responsible for Sales.

The new budget brand in China of Volkswagen will be named Jetta

The Jetta-badged cars will be manufactured under the partnership between Volkswagen and FAW (First Auto Works), which is a state-owned auto manufacturer. In the first stage, the Jetta Brand expects to produce two SUVs and one sedan. One of the SUVs and the sedan have been disclosed in the images below. The sedan, actually, is a rebadged Volkswagen Jetta whereas the SUV reminds us of the Seat Ateca. VW has also announced that Jetta is going to establish 200 showrooms in India.

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The upcoming vehicles of Volkswagen Jetta will be two SUVs and one sedan

At that time, the German automaker has not made any announcement as to whether any of these cars will be electric. However, it is likely to launch an electric car in China soon as auto companies in the country are required to produce a certain number of EVs.

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Besides China, Volkswagen has not made any announcements about launching the Jetta brand in any other markets. Nevertheless, the German automaker has recently offered a better aftersales service package to the Indian auto buyers as a means of reinforcing its position in this market.