Carmakers are offering tempting discounts and easy finance schemes on cars, as a constant fear of job loss and pay cuts grips the masses.
The government imposed a nationwide lockdown to curb the spread of the deadly pathogen that has cripped the economies world over. Due to the ongoing situation, the carmakers registered zero sales in the first month of this financial year. Now, since some relaxations have been given by the authorities, the manufacturers are allowed to operate showrooms in green and orange zones as per the government-directed SoPs. To make up for the loss incurred in April, the brands don’t want to leave any stone unturned to sell their cars. As the falling economy is forcing masses to cut on expenses and secure income sources, brands are offering lucrative offers to attract more customers. In this video from ‘Unbox Everything UE' talks about the offers from different manufacturers.
These offers comprise of cash benefits, corporate discounts, flexible finance options, and exchange bonus. Starting with the Hyundai first, the South-Korean carmaker is offering discounts of up to Rs. 35,000 on its range. Also, there are 6 finance schemes at disposal. The schemes provide benefits like EMI holidays, zero down-payment schemes, flexi-interest/EMI plans, extended loan tenure of up to 8 years. Maruti, on the other hand, is giving cash discounts and exchange bonus on its range, while the manufacturer is also communicating with banks to come up with attractive financing schemes.
Honda is also offering benefits of up to Rs 32,000 on Amaze, while the petrol variants of the Honda City are offered with discounts of up to Rs. 1.00 lakh. Tata Motors is offering discounts of up to Rs. 25,000 on Tiago and Rs. 40,000 on Tigor, while the BS-6 Harrier is offered with a discount of Rs. 30,000. The Indian manufacturer has also introduced zero down-payment schemes on its entire product range. The amount that is financed is the 100% value of the car’s on-road price. Following the fashion, Skoda and Toyota are also inviting customers on behalf of zero down-payment offers.
Carmakers are offering super-attractive finance schemes to lure customers.
Volkswagen is not left behind either; it is offering discounts of up to Rs. 18,000 on Polo. A finance scheme with no EMIs for the first year is also on offer by Volkswagen. With these discounts, benefits, and easy loan options offered by carmakers in such times, it is evident that carmakers are trying hard to register sales this month. As the falling economy is constantly creating a fear of job loss or pay cuts, the manufacturers are trying to reinvent the complete car selling syntax.