Tata Altroz MPV (Ertiga Rival) Visualised In A Digital Rendering

by Mohit Bhardwaj | 25/04/2020
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To take on the Maruti Ertiga, Tata Motors is developing an Altroz-based MPV. Here is how it might look like.


Maruti Ertiga accounts for the largest share in the MPV space. Last year, Maruti sold more than 93,000 units of the MPV. Also, the car hardly faces any heat from the competition in terms of pricing and product placement as it sits well below the Rs. 10.00 lakh mark. Other carmakers are now studying this segment with plans to launch their iteration of a mid-size MPV.  Tata is also planning to launch one and it will be underpinned by the ALFA platform. In simpler words, it will be based on the Altroz. The people-mover will dorn a stylish silhouette and offer an enhanced visual appeal than the Ertiga.

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Tata’s Ertiga Rival Visualised In A Digital Rendering

Tata Motors' Ertiga rival will be based on an advance version of the Impact Design Language.

Here is a digital render to give you folks a rough idea of the MPV's appearance. The rendering has been prepared by Shreyas Patil. It can be seen in the rendering that the Ertiga-rivalling MPV borrows a lot of design cues from the Altroz and the Harrier. On the front, it gets a humanity line grille, and sleek LED DRLs and vertically split headlamps cluster like the Harrier. There’s a big-wide trapezoidal air dam to give it some visual bulk. On the sides, it is stretched after the b-pillar in a bid to accommodate an extra pair of seats. Also, the addition of roof rails gives it a plusher appeal.

Since Altroz boasts of a spacious interior, the Tata MPV will surely have a usable 3rd row. Also, it would be loaded to the gills to become a feature-rich car of its segment. It is expected to come with the same engine options as the Nexon – 1.2L petrol and 1.5L diesel. As Ertiga misses out a diesel engine, the presence of one on Tata’s MPV will give it a clear advantage over the Ertiga.

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Tata’s Ertiga Rival Visualised In A Digital Rendering

Tata is also developing an Altroz-based sedan that will rival the likes of Honda City and Hyundai Verna.

However, it is not just Tata Motors, which is planning to enter this segment with an Ertiga-rivalling product. Recently, Mr. Han-Woo Park, President & CEO, Kia Motors, has also confirmed that Kia would soon launch an MPV that will rival the Eritga and the likes. MG, on the other hand, is planning to introduce its G-10 MPV in the country. However, do not expect this 7-seater Tata MPV to make a public debut before early next year.

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