Toyota Urban Cruiser is based on the top-selling Maruti Vitara Brezza and boasts a Fortuner-like front grille that should help it attract buyers in the sub-compact SUV segment
Earlier today, Toyota Kirloskar Motor (TKM) finally introduced the Urban Cruiser, essentially a rebadged Maruti Vitara Brezza that will be sold under Toyota's umbrella. Basically, the Urban Cruiser is to the Vitara Brezza what the Glanza is to the Baleno. For all practical reasons, the Urban Cruiser can be safely termed a 'twin' of the Brezza. However, as is pretty obvious, TKM wants the audience to perceive its latest offering as an all-new model that is, hold your breath, a 'chota bhai' of the top-selling Fortuner. This is something that was repeatedly said during the online launch event, not just by Ayushmann Khurana, the brand ambassador for the new sub-compact-SUV, but even by the company officials present at the venue. Below, we have a recording of the said event -
Of course, this connection is being made due to the Urban Cruiser's front grille, which has more than a passing resemblance with the Toyota Fortuner. The company also says that the new model is the 'youngest SUV in the Toyota family'. If you notice, the Brezza-to-Urban Cruiser conversion is a tad more comprehensive than what we saw with the Baleno-to-Glanza cross-badging exercise. Toyota clearly wants to leverage the highly popularity of the Fortuner and have some of its charm rub off on the rebadged Maruti model. Other than the new grille, the Urban Cruiser even features a distinct bumper, which further establishes a clear distinction between the new Toyota SUV and its donor model. Inside, however, things remain unchanged, save for the new branding on the steering wheel and the infotainment unit, and a dual-tone colour scheme that looks slightly plusher than the all-black treatment on the Brezza.
As we being anticipated, the specifications remain completely untouched. Akin to the Brezza, the Urban Cruiser is propelled by a 1.5-litre K-series engine that outputs 104PS and 138Nm. Transmission options include a 5-speed manual and a 4-speed auto. Both the transmission variants benefit from SHVS, which helps the Urban Cruiser hold an advantage over the Brezza as the latter gets this fuel-saving technology only on the automatic version.
As you can see, prices of the new model start at Rs 8.40 lakh and go all the way to Rs 11.30 lakh (ex-showroom). The new sub-4-metre SUV will be seen locking horns with a slew of models, including Maruti Vitara Brezza, Ford EcoSport, Tata Nexon, Mahindra XUV300 and the recently launched Kia Sonet.