Watch The Ford Endeavour Sport TVC - VIDEO

The Ford Endeavour Sport was launched in the Indian auto market last month with a price of INR 35.1 lakh (ex-showroom). The new SUV comes with a tagline: “strike a balance between their routine lives and more adventurous side of their personality, which they rarely explore.” The American automaker has also released a new TVC which showcases the balanced life of a Ford Endeavour Sport’s owner. Firstly, let’s have a look at this TVC.

The Ford Endeavour Sport features an all-black paint scheme. It comes with a new ebony black grille; the chrome monikers on the fenders and the silver skid plates have now all been blackened. Moreover, the SUV also gets smoked headlights, black fender grille, ebony black ORVMs, dark inserts on the side steppers, ebony black alloy rims and roof rails. Even the nameplate of the Ford Endeavour gets an all-black colour. A Sport decal is also available on the tailgate and the doors of the SUV.

As regards the features, the Ford Endeavour Sport bears a strong resemblance to the regular variant. The long feature list includes a massive panoramic sunroof, a dual-zone air-conditioning system, powered front seats, 8.0-inch touchscreen infotainment system which supports Android Auto and Apple CarPlay connectivity, Ford Pass connectivity suite, active noise cancellation, front and rear parking sensors, etc. In the safety front, the new Endeavour Sport is equipped with up to seven airbags, traction control, ESC, hill descent control, etc. Being the top-spec variant, the SUV also features hands-free parking, hands-free tailgate operation, autocurise and Ford’s Terrain Management, etc.

The engine option from the Ford Endeavour Sport is also carried over from the regular variants. The Endeavour Sport keeps under its hood a 2.0-litre oil burner which can deliver 168 BHP against 420 Nm and is mated to a 10-speed torque converter. The 4WD system is provided as standard on the new SUV. Numerous terrain modes including Rock, Sand, Snow/Mud/Grass and Normal are available for you to choose from. Being a very capable SUV, the Endeavour Sport has a water-wading capability of 800 mm.

In the Indian auto market, the Ford Endeavour competes against the Toyota Fortuner, Mahindra Alturas and the recently-launched MG Gloster. It is one of the most popular SUVs in the country.