Maruti Suzuki just released series of TVC for its petrol-only line-up. This marketing campaign might offend some diesel car owners.
Last year, Maruti Suzuki confirmed its intention to discontinue the entire diesel range on its line-up. The car manufacturer later proceeded to terminate the diesel version on all its vehicles. The withdrawal of Maruti Suzuki from the diesel market has left a massive void. And in all likelihood, Maruti Suzuki isunlikely to change its mind on this matter. Recently, the car brand has launched a new marketing campaign to draw customers towards its petrol-only vehicle line-up.
Maruti Suzuki's New Ad Series For Petrol Line-up
The campaign called ‘Apne Calculate Kiya Kya’ includes series of short ads for TV and Radio broadcast. In these ads, Maruti throws shade on people who still linger on the appeal of diesel-powered cars. Maruti calls out these people for their “outdated thinking” (purani soch). In addition, the car manufacturer advocates customers to carry out a carefully-considered cost-benefit analysis of each option based on everyday usage. These advertising videos also emphasis the substantial benefits of petrol-powered cars.
Alongside the release of TVCs, Maruti Suzuki also introduces a cost calculator which provides a comparison of the Maruti petrol cars’ cost and other diesel cars added by the customers. The system takes into the initial purchasing price, your loan plan as well as the running cost based on buyers’ daily usage to conduct a fair long-term comparison. The website will help you to calculate the time required to make up for the premium initial purchasing cost of a diesel vehicle.
Maruti Suzuki has discontinued the diesel engines on its porpolio
Apparently, Maruti Suzuki is moving from its petrol-diesel past, however, the new ads still give the current diesel Maruti car owners a bitter taste since the car brand implicitly indicates that choosing diesel vehicles over petrol engine is ill-considered. It exposes Maruti’s inconsistent standpoint since the carmaker used to wholeheartedly promote its diesel cars for its fuel efficiency and peppy performance. Just last year, the 1.3-litre DDiS diesel engine was still used in a host of vehicles on Maruti’s range including some popular models like Swift, Baleno, Ertiga, Ciaz and Brezza. Maruti Brezza and Maruti S Cross, in particular, were diesel-only offerings.
Admittedly, the BSVI updates will cause a price hike for diesel engine cars. However, this minor price updates do not impose drastic changes in the cost-benefit comparison between the two fuel types. It seems that Maruti Suzuki is using marketing tactics to pull the strings in the favour of their business. Customers need to outsmart the manipulative marketing strategy and make your decision based on facts and thoroughly-executed calculation based on your actual daily usage.