Tata Motors just dropped a new video paying tribute to the iconic Safari SUV, revealing its plan of bringing back the Safari nameplate. The 2021 Tata Safari will be launched on January 26.
With the rising competition across all segments in the Indian market, many automakers have been trying to come up with new ideas to promote their vehicles by all ways to win the viewers’ hearts and minds. With that in mind, Tata Motors has just released a new tribute video for its now-defunct Tata Safari SUV, thus revealing how much they are missing the iconic model. In line with that, the company will resurrect the popular Safari nameplate which will be now the name of the Harrier 7 seater set to be launched in India in the coming weeks.
Shared on Tata’s official Youtube channel, the video started by showing how the Safari hit the market by storm when it was first launched in 1998. After almost 2 decades of production, the Tata Safari had managed to change the SUV game in India before it was discontinued in 2017. During that period, the domestic-grown auto giant had dropped so many promotion videos for the Tata Safari and some of which still cause us goosebumps while watching.
At the beginning, the Tata Safari showed up with a very confident picture with the text reading ‘We’ve known you as the beast’. Many pictures of the Tata Safari and Safari Storm conquering the tough terrains along with touching catchphrases were displayed, which indicates the good time the SUV had in the Indian market. Even the sentence that said, “Go..make your own roads” has really touched us and represents how capable the 4x4 SUV was at that time.
Looking back, the Tata Safari was first introduced to the Indian auto market at the Auto Expo in 1998. The SUV was not only sold in our country but exported to some European market as well. While sharing the platform with the mid-size pickup truck known as Tata Telcoline, the Tata Safari was initially powered by a 2.0-litre turbo-diesel engine sourced from Peugeot. This motor was capable of generating 90 BHP of max power and 186 Nm of torque.
In 2003, Tata Motors launched the petrol version of the Safari in India, seeing the introduction of an in-house developed 2.1-litre 16-valve engine that kicked out 135 BHP of power. However, this mill entailed a low level of fuel efficiency and a higher price tag compared to the diesel version and became infamous among the Indian buyers. That was the reason for its discontinuation two years later.
The facelifted version of the Tata Safari came to us in 2005. The Mahindra Scorpio rival sourced the power from a new 3.0-litre DICOR diesel burner good for 115 BHP and 300 Nm of torque. After that, the Tata Safari DICOR was soon launched in 2007, which offered a 2.2-litre oil burner tuned to develop 140 BHP and 320 Nm of peak torque. This model quickly gained a good reputation in the market. It even offered airbags with ABS and came in a choice of both 2WD and 4x4 configurations.
The final iteration of the Tata Safari arrived to us in 2012. Being a generation update, the new Safari, carrying the Storme suffix, was packed with a 2.2-litre VARICOR diesel motor that put out 156 BHP and 200 Nm of torque. The same engine also powered the Tata Hexa. By this time, the Tata Safari Storme was confronted with the stiffer competition from more modern-looking and feature-loaded SUVs, which has forced Tata took the Safari off its shelves some years back.
To everyone’s amazement, after releasing tribute video of the Tata Safari, the company is set to resurrect the iconic Safari nameplate very soon. That’s to say, the seven-seat version of the Harrier, which was earlier known as the Tata Gravitas, will go on sale under the Safari nameplate on this January 26. The all-new Tata Safari will be built on the OMEGARC platform and make use of a 2.0-litre turbocharged diesel engine seen in the Harrier sibling. This motor will be tuned to produce 170 HP / 350 Nm and available with either a 6-speed MT or an AT option. Bookings for the 2021 Tata Safari will be opened in the coming days.