MG announced the first-of-its-kind customized ownership program for future owners of the MG Gloster, the latest Toyota Fortuner adversary.
The MG Gloster, which went on sale last month, is the hottest news at the Chinese-owned carmaker. However, there's been another important development at MG Motor India. The carmaker now holds the title for become the first-ever car company in India to offer personalize car ownership program. Named “My MG SHIELD”, this program is on offer on the recently launched Toyota Fortuner-rival and is the first of its kind to be available in the Indian market.
Under the MG SHIELD program, the owners of the MG Gloster will be offered with highly flexible after-sales services that can be customized on the basis of customers’ preference. For example, you can customize the ownership program based on the ownership period, distance travelled among other criteria. It is estimated that under this ownership program, there are over 200 customized combinations for buyers to choose from.
This customized ownership program is targeted to bring transparency to the service process. It is expected to offer more convenience and less complicated experience for customers. Commenting on the initiative, Rajeev Chaba, President & Managing Director, MG Motor India, said, “At MG, we understand that everyone has different requirements for their car. This philosophy is at the heart of MY MG SHIELD which is a personalized and flexible ownership package that helps customers choose their desired after-sales requirement depending on their preferences”
MG Gloster will be available with a standard 3+3+3 package including 3 years/100,000 kilometre warranty, 3-year roadside assistance and 3 labour-free services. In addition, MG Motor will also offer other extended customizable service that worth Rs 50,000. This benefit allows the customers to choose either to custom and upgrades your MY MG SHIED plan or to buy accessories, merchandise, and value-added service. If a customer’s combination costs more than Rs 50,000, that customer will have to pay for the extra amount. This offer cannot be redeemed for cash discount.
Prices for the MG Gloster will be announced in the upcoming days. The booking for this premium SUV is already available. Interested customer can order booking of the MG Gloster via MG’s official website or its centre network. At launch, MG Gloster will come up against the likes of Ford Endeavour, Toyota Fortuner, and Mahindra Alturas G4.