MG Motor India has recently partnered with Zoomcar to offer all three of its models, viz MG Hector, Hector Plus and ZS EV on a subscription basis.
MG Motor made its official debut in our market last year. The automaker quickly became popular among the SUV buyers in India because of the huge demand for its maiden offering, the MG Hector. Right now, MG is offering three different models in our market, out of which one is an electric car. All these MG cars, viz Hector, ZS EV and Hector Plus, are now available through a subscription scheme.
To roll out the new subscription plans, the carmaker has partnered with Zoomcar, which is one of India’s largest personal mobility platforms. This will surely help MG to get more popular in the subscription market, and give the interested an experience of MG vehicles without them having to purchase a vehicle. On behalf of MG Motors, Zoomcar will manage the subscription program and the cars will be offered on 12,24 and 36 months of subscription.
Commenting on the partnership, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said,
It is a delight to join hands with Zoomcar for providing customers with an attractive monthly vehicle ownership proposition. It gives them a deep dive into the world of MG. They will now be able to experience the cutting-edge tech features of our vehicles before they finally purchase them. The subscription model will further make MG vehicles more accessible to all auto enthusiasts in India. We are confident that our partnership with Zoomcar will generate considerable thrust in the market.
We anticipate a significant increase in car subscriptions over the next several quarters, as consumers look to avoid public transport and ride-hailing services without the commitments of traditional car ownership. Car subscriptions will continue to evolve and grow into more flexible, comprehensive offerings in the future. Along these lines, Zoomcar continues to focus on adding more and more vehicle models to subscription. We are delighted to partner with MG Motor India on the next phase of their growth to offer flexible subscriptions as an alternative to vehicle ownership. It is simply the most affordable and quickest way of acquiring a safe personal mobility option.
Moreover, in this partnership, they will also offer 24X7 support to the subscribers for car bookings and vehicle listings. They will also aim at offering state-of-the-art-technology for buyer support services, which consists of on-ground fleet management, logistics support, vehicle scheduling, and on-boarding.