Next-gen Mahindra Thar, XUV500 Launch Postponed by 3 Months

by Harish Kumar | 22/07/2020
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It looks like we will have to wait a bit longer for the introduction of new-gen models of Mahindra Thar and Mahindra XUV500.

It’s not a secret that Mahindra is working on an array of new cars for the Indian market, including the next-generation Mahindra Thar, XUV500, Scorpio, and the electric version of XUV300. Of these models, the new-gen Thar and XUV500 are among the most-awaited and we’ve already reported a number of sightings of the all-new Thar and the new-gen XUV500.

Previously, media sources have suggested that the second-gen Mahindra Thar was expected to come to us later this year while the launch of the XUV500 would take place in early 2021. However, according to a recent report, the launch timeline of the new-gen Mahindra Thar and XUV500 has been moved forward by up to 2-3 months. The ongoing health crisis has been cited as the reason for this delay. It is now believed that the new-gen Thar and XUV500 will roll off the production lines during the third and final quarters of the existing fiscal year, respectively.

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Speaking to a media channel, Veejay Nakra, Mahindra & Mahindra’s Chief Executive Officer revealed that the supply constraints would take the company next month and a half to return to normality.

“We are struggling to manage supplies to ramp up capacity to meet the strong anticipated demand mainly from the rural markets and the footfall at the showrooms has reached 40% and the enquiries at almost 75% compared to the regular times before the last three or four months. We expect the rural scenes and vehicle subscription options to drive sales over the next four months”.

Mahindra & Mahindra, which was once the largest utility vehicle manufacturer of India, has slipped down to the third position on the sales charts. However, the company believes to regain its market presence with the launch of updated SUVs like XUV300 and Alturas G4 as well as the new generation models of Thar, XUV500 and Scorpio. All the three latter vehicles play a big role in driving sales for the home-grown company and they will arrive with massive changes both design-wise and mechanically.

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